With expected sales this year if $160B, consumers are crazy about consumer electronics!

As a result, marketers and communications professionals must recognize that consumer electronics buyers represent an enormous and broad demographic that deserves a targeted and sophisticated marketing and communications approach. Tapping into this excitement to provide product reviews, information, and to just cut through the clutter is the Technology and Entertainment Minute.

The Technology and Entertainment Minute covers what people are talking about, and excited about; high definition TV’s, personal and mobile electronics, gadgets, digital photography, home theater and automation, automotive electronics and computers. It’s the technology that entertains us. On the Technology and Entertainment Minute, we educate and inform, making complex products and concepts easy to understand and entertaining. In just 60-seconds, 5 days a week, we deliver a concise, informative and entertaining program that covers the hottest trends and products in the world of consumer electronics.

Mike Etchart brings nearly two decades of entertainment industry expertise and technology insights to the Technology and Entertainment Minute.
A longtime executive in the music and interactive industries, he has also been the host of the nationally syndicated radio show Sound & Vision Radio for the last two years, and a contributing technology correspondent to Premiere Magazine Live and Car and Driver Radio. With an easy going manner, quick wit, a deep understanding of technology and trends, as well as a knack for explaining technology to the lay person, Mike has been a trusted and go-to resource for the casual and serious fan of consumer electronics.